A Foundation for Every Coach
Every coach has a philosophy-- but without clear, shared values, athletic programs risk inconsistency, conflict, and even liability. Core values don’t just shape culture; they protect coaches and give athletes, parents, and administrators confidence that everyone is rowing in the same direction.
Why Core Values Matter
- Consistency: Clear values ensure athletes receive a unified experience across teams and seasons.
- Accountability: When standards are written, they become easier to measure, uphold, and reinforce.
- Culture: Core values shape the way coaches interact with athletes, parents, and the community - creating a foundation of trust and respect.
How They Protect Coaches
Parents and boards expect accountability. Coaches who anchor their programs in written, program-approved values have a defense when tough decisions-- like playing time, discipline, or practice expectations-- come into question. Core values provide:
- Clarity: Coaches can point back to a shared philosophy when challenged.
- Credibility: Decisions feel less personal and more principled.
- Confidence: Coaches feel backed by the department and aligned with AD leadership.
Quick Start Resource
Not sure where to begin? We’ve created a simple Coach Core Values Worksheet to help you and your staff identify, align, and implement values across your program.