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FULL-TIME

Vice President of Marketing

The Role

We’re hiring a Vice President of Marketing to build and lead the marketing function. You’ll own the strategy, the plan, and the results, working closely with sales, product, and customer success leadership. This is a hands-on role.

What You’ll Do

  • Build and run a marketing plan that generates qualified pipeline for new districts and grows adoption within existing customers
  • Own the FinalForms brand, positioning, and messaging across the website, sales materials, and campaigns
  • Run demand generation across email, paid and organic search, webinars, events, and state and national association conferences
  • Partner with sales leadership on lead definitions, handoffs, and pipeline targets, and report on what’s working
  • Develop customer stories, case studies, and references with athletic directors, administrators, and district technology leaders
  • Launch new products and features with clear messaging for each audience, from superintendents to parents
  • Manage the marketing budget, tools, and outside agencies or contractors
  • Hire and develop a marketing team as the company grows

What We’re Looking For

  • 8+ years of marketing experience at B2B software companies, including at least 3 years leading a marketing function or team
  • Experience marketing software to K-12 districts, higher education, or other public-sector buyers, with an understanding of sales cycles, budget calendars, committee decisions, and procurement
  • A track record of building pipeline you can measure, and comfort owning a number
  • Strong writing and a clear point of view on positioning
  • Experience with a modern marketing stack (CRM, marketing automation, analytics) and a data-driven approach to spend

How to Apply

Send your resume and a short note on why this role interests you to hiring@finalforms.com.

FinalForms is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

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